SoldPilot vs FB Auto Reply AI
Both answer Facebook Marketplace buyers automatically from a Chrome extension. They differ most in what they do when a buyer asks something your listing never said.
We make SoldPilot, so read this knowing that. Everything below about the other tool is taken from their own public website, not from private testing, and we have linked it so you can check.
The difference that costs you money
Every Marketplace seller gets asked things the listing doesn't cover. What colour is it. Will it fit my model. How much does it weigh. An assistant has two options: say it will check, or produce an answer.
FB Auto Reply AI's own homepage demonstrates the second. In the example on their landing page, a buyer asks for the measurements of a dining table and the bot replies with three specific figures:
Those numbers have to come from somewhere. If the seller wrote them down, that is a good reply. If they didn't, the bot has just quoted three measurements to a buyer on your behalf — and you find out at pickup, when someone has driven across town for a table that doesn't fit their alcove.
SoldPilot is built to refuse that. If a detail isn't in your listing or your notes, it says so, asks a question back to keep the buyer engaged, and flags the conversation for you:
Then it asks you once — "what are the dining table's measurements?" — and writes your answer onto that listing permanently. The next buyer who asks gets the real figures instantly, and you are never asked again.
If you only take one thing from this page: a confident wrong answer costs more than a slow right one. Both tools reply in seconds. Only one is designed to not make things up.
Side by side
| SoldPilot | FB Auto Reply AI | |
|---|---|---|
| Free tier | 100 replies a month, no card | 100 replies a month |
| Entry paid plan | $5.99 — 500 replies | $9 — 1,500 replies |
| Mid plan | $9.99 — 2,000 replies | $18 — 5,000 replies |
| Missing details | Says it will check, asks you once, remembers the answer | Their published example answers with specifics |
| Quiet hours | Yes — hold replies overnight in your timezone | Not listed on their site |
| Price floors | Yes — per listing, enforced before a reply is sent | Not listed on their site |
| CRM integrations | A webhook you point anywhere | Named pages for DealerCenter, VinSolutions, HubSpot and more |
| Spam and scam filter | Yes, and skipped messages don't use your allowance | Not listed on their site |
Prices and features checked on their public site in August 2026, and they may have changed since — check their pricing page before deciding. "Not listed on their site" means we could not find it published, not that it doesn't exist.
Where they are ahead
Named CRM integrations. If you run a dealership on VinSolutions or DealerCenter, they publish pages for those specifically. SoldPilot has one webhook that posts qualified leads as JSON — powerful if you or your tools can receive it, more work if you wanted a checkbox.
More replies at the top end. Their $18 plan carries 5,000 replies. Ours carries 6,000 at $19.99, so we are cheaper per reply — but if you want the largest possible bundle for the smallest possible bill, compare the current numbers yourself rather than trusting either of our marketing pages.
They have been at it longer. More published material, a blog, and reviews you can read. SoldPilot is newer, and there is less to go on.
What is true of both
Neither is affiliated with Meta, and both work by automating your own logged-in browser session, because there is no official API for sending messages in personal Marketplace threads. Automating a personal Facebook account is contrary to Meta's platform terms and accounts that automate messaging can be restricted. That is true of every tool in this category, ours included, and you should know it before installing either one.
Both need Chrome open with a Facebook tab for replies to go out. Neither can send messages while your computer is off.
Try it without deciding
Both have a free tier of 100 replies a month, so this doesn't have to be an argument. Install one, leave dry run on, and read what it would have said to your last ten buyers before letting it send anything.